The Honda Insight is a part gas, part electric car. The smoother you operate the vehicle, the more the flower icon grows on the dashboard. Throughout ownership, trophies are sent to the driver to reward exemplary driving. This led us to the idea that driving the Insight was similar to a computer game.
Based on this notion, we developed a campaign and created a custom Bluetooth device that works in conjunction with a smart phone to emulate driving the Insight. We packaged it and sent it to thousands of prospective Insight customers.
This enabled them to experience the features of the Insight from their own vehicle. The device tracked acceleration, braking and cornering. Once the participant had logged 200 miles, their final statistics were entered in a global competition - giving them the chance to win a Honda Insight. Along the way various rewards were unlocked, allowing for a deeper engagement.
DRIVE THE FILM
We loved our film so much that we wanted to share the experience. Working with our creative technologist, we developed a driving experience using virtual reality. The participant wore the VR headset and drove the Insight first hand. Acceleration, braking and cornering were all key elements, along with some unexpected obstacles thrown in for good measure. This event was activated at large footfall locations throughout Australia.
One Degree is a climate change initiative. It was set up to inform and persuade the general public to reduce their carbon footprint to help save our planet's resouces.
PROBLEM: People weren't visiting the the Museum and awareness was low.
SOLUTION: Create a fake communist power to draw attention to what we all took for granted.
RESULTS: Over 176,000 social impressions and a 375% website visit increase.
PROBLEM: Inform people of the Honda and Palace Cinemas partnership.
SOLUTION: Show the Honda car manufacturer robots coming to life and recreating famous movie scenes through film.
RESULTS: Brand perception increased by 440%.
PROBLEM: Vodafone had a stale dated and corporate image.
SOLUTION: Revitalize the brand by expanding the age bracket from 18-60. Develop an industry first single file gradient mesh 3D identity.
RESULTS: Increased brand awareness and sign-up while becoming the UK's leading telco provider.
PROBLEM: In Melbourne you can't book a table and have to wait in line for hours to dine.
SOLUTION: Help Bank of Melbourne create a game app to enable people to jump the queue.
RESULTS: 295,000 social impression. Over 8,000 queue jump attempts. 170% brand awareness during the campaign.
PROBLEM: The public don't know how good it is to have milk with their Oreo cookie.
SOLUTION: Develop a print campaign showing just how much Oreo is 'Milk's favorite cookie'.
RESULTS: 22% uplift in supermarket sales of Oreo and 6% in milk.
PROBLEM: Promote the launch of Honda Australia’s most aerodynamic production car to date.
SOLUTION: Create a world where everything that isn’t aerodynamic has parachutes.
RESULTS: Honda Australia’s highest volume sales on launch to date.
Branding identity and system for a salad restaurant.
Sedesco were a real estate company with a tired identity. They came to me to rejuvenate the mark and give some meaning and substance to their corporate communication. The property they purchase are always in the hectomillions and are in prime locations around the world. I created a new look and feel that recreates the sun rises/sets from the buildings in a visual style. This now gives context to the bird in their identity meaning that 'Sedesco' scour the globe for the best real estate investments.
PROBLEM: There is a stroke in Australia every ten minutes and many people don’t know they’re at risk.
SOLUTION: Create a campaign drawing attention to the warning signs of strokes through an app that gives free knowledge and locations for testing.
RESULTS: App downloaded by over 55,300 people within the first three days.
PROBLEM: De-stigmatize mental illness in youths.
SOLUTION: Use the campaign question ‘How’s your Headspace?’ to encourage youths to talk about their feelings. Enable this by offering an app that allows the user to record a day to day diary to track emotions situations and feelings.
RESULTS: Telephone inquiries increased by 183% during the campaign.
PROBLEM: Build sales on Australia's already favorite Easter chocolate.
SOLUTION: Create an interactive, online real-life 'bunny hunt'.
RESULTS: Facebook followers grew by 21,000 likes. A record 2.5 million chocolate bunnies sold, giving a sales uplift of 10%.
These are some of my creations.